While it may seem that the state of the skin care industry is a giant behemoth that is slow to change, nothing could be further from the truth. The skin care industry is morphing faster than ever before as a reaction to changes in consumers’ skin sensitivities, changes in our environment, and the demand for better ingredients in our personal care products. Consumers need to become more informed than ever before, as our health and lifestyle choices are reflected in our skin. The following are some changes and trends that I see occurring in the skin care industry this year:
- Organic ingredients and the meaning of organic will become more important to consumers. They will begin to understand that the terms organic and natural have been interchanged and are frequently used solely for marketing purposes. Beyond the origin of ingredients, consumers will begin to demand statements about the safety of the products they’re using.
- Packaging will have a new twist. Biodegradable packaging will become more commonly used. This will include packaging that breaks down in the environment or is recyclable, whether that packaging is plastic, paper or glass. In addition, the color of packaging and containers will have a greater impact to protect those ingredients that are sensitive to light and oxygen.
- The link between food and beauty is generating notable attention. More skin care professionals are acknowledging that food is medicine, and that what you eat has a powerful impact on your skin.
- Advanced technology and testing will allow for further examination of the molecular structures of skin care ingredients. This will impact the future development in skin care products. Research in DNA, which is our blue print for life, is receiving notable attention in the areas of healing and immunity building.
- The discovery of unknown plants and substances with healing and nourishing properties will continue. This is especially true in the area of skin care, where scientists continue to explore the benefits of plant extracts, both in the field and in the lab.
- New vocabulary and unfamiliar words will emerge as development takes place. Education will be a high priority for cosmetic manufacturers and retailers in their efforts to inform consumers.
- Legislation and politics will be more involved in the skin care profession. The FDA and governmental agencies continue to be concerned with health issues, safety, and effectiveness of new ingredients and products.
- The consumer, smarter today than ever before, will continue to ask questions regarding ingredients, products, and the benefits for their skin. Learning to read labels and knowing ingredients will be essential.